▼ Leadership
     ● Board of Directors
     ● Management Team
 
 
 
Management Team
     
         
 

Ben Ryan
Group Chief Financial Officer

Ben joined our Group in 2003 and from 1st October 2013, will be assuming the role of Group Financial Officer. Prior to Ben's appointment as Chief Financial Officer of the Group, his designation in the Company was Director, Business Development and Special Projects. Ben worked for W.R. Grace & Co and ADM International for 23 years between 1976 and 2000 in New York, Paris, Berlin, Netherlands, and in the United Kingdom in various executive positions in financial and information technology roles. Of those years, 15 were associated with the cocoa business.

 



Susanto Widjaja
Director
Distribution for PT Nirwana Lestari

Susanto has achieved 30 years of operational experience in the cocoa and chocolate industry – and 30 years of service within our Group. Susanto joined PT General Food Industries in 1978, bringing with him experience in audit, accounting and administration positions in Drs H. Sudarmin AK and PT Naintex. Susanto has served in various capacities within our Group and he is currently the Director, Distribution for PT Nirwana Lestari.

 



Ferry Haryanto
Director
Commercial for PT Nirwana Lestari

Ferry is the Director, Commercial for PT Nirwana Lestari, a position he has undertaken since 1995. Before joining our Group, Ferry gained 10 years of experience in sales and marketing roles with PT Gitaswara Indonesia and San Miguel Breweries. From 1990 until he joined us in 1995, he undertook the position of General Manager (Commercial Division) for PT Gunung Agung Trading. In his current position Ferry is responsible for the Group’s sales and marketing operations for modern trades in Jakarta and Bali.

 



Ridwan C. Kidjo
Director
Commercial for PT Perusahaan Industri Ceres

Ridwan is the Director, Commercial for PT Perusahaan Industri Ceres. He has up to 18 years of experience in diverse operational, managerial, sales and marketing roles within PT Nirwana Lestari and PT Perusahaan Industri Ceres, where he had honed his skills in business development, marketing and brand development. In his current role, Ridwan oversees and drives the sales and marketing operations for the Group’s Own Brands in Indonesia.

 



Nancy Florensia
Director
Finance for PT Perusahaan Industri Ceres

Nancy joined PT Ceres in 1991 and she is responsible for all of the financial operations in PT Ceres. Prior to joining our Group, Nancy had 10 years of experience in accounting and financial positions in PT Indocement, PT Henoch Jaya and the PT Kedaung Group.

 



Lim Seok Bee (“SB”)
Group Chief Operating Officer
Quality Assurance, Technology & Operations

SB joined the Group as Director, Quality Assurance, Technology and Operations in 1991, and has over 30 years of experience in the quality assurance and quality development aspects of the cocoa and chocolate industry. Before joining Petra Foods, SB worked for Chocolate Products (M) Sdn Bhd, in roles encompassing quality control and production and in De Zaan Far East (S) Pte Ltd as Quality Assurance and Development Manager, and Vice President (Quality Assurance and External Project Development) in 1989. Prior to Seok Bee's appointment as Chief Operating Officer of the Group, her designation in the Company was Chief Operating Officer, Cocoa Ingredients Division.

SB is currently in charge of the Group’s quality assurance management and technological aspects and operations of our Branded Consumer business.

 



David Soh
Director
Operations, Projects & Engineering

David Soh was appointed as Director, Operations, Project & Engineering on 14/08/2013 and has deep and extensive production and manufacturing expertise and experience, honed over 30 years of work, during which he spent 7 years in De Zaan Far East Pte Ltd, and then 20 years in the Archer Daniel Midlands (ADM) group. He fulfilled various roles overseeing the manufacturing and production of cocoa ingredients products. Since 1993, he was the Plant Manager of the ADM manufacturing facility and operations in Singapore, in which David had up to 140+ staff reporting to him. David's industry knowledge, expertise and professionalism, puts him in good stead, to fulfill the position of, Director, Operations, Projects & Engineering, for the Company.

 



Chris Oo Hoe Hee
Regional General Manager
Branded Consumer Division

Chris has over 20 years of broad experience in the consumer business in Singapore and the ASEAN region having worked in food manufacturing, distribution, retailing and franchising with both multinational companies and small and medium sized enterprises. Chris joined Petra Foods on 1 January 2006 as Regional General Manager for the Branded Consumer Division, with particular focus on our consumer business in the ASEAN markets. Prior to joining Petra Foods, Chris was the Executive Vice President of the consumer business of a publicly listed company.

 



Amos Yang
Chief Marketing Officer
Branded Consumer Division

Amos is responsible marketing and brand development in our key markets in Indonesia, Philippines and South East Asia, and for the international expansion of our Branded Consumer business. Amos has over 18 years of experience in Sales and Marketing positions. He spent seven years with Norvatis Consumer Health in Parsippany NJ (USA) holding various marketing management positions where he most recently was responsible for Excedrin, the company’s largest brand.